Insights

For importers

Importing efficiently requires unique skills. See how Cernia excellence takes you further.

The hidden cost of operational routine

Importing requires experience, discipline, and control. On this journey, every detail can be decisive for the final result.

In a risk-filled scenario, even mature companies with consolidated structures and a history of imports face recurring challenges: delays, unforeseen costs, complex tax processes, communication failures among partners, and often the absence of a clear view of where margins are really lost.

To change this reality, Cernia positions itself as a strategic business partner, combining intelligence and execution to optimize each stage, reduce risks, and position importing as a tool for continuous growth.

Over time, we learned that importing well is not just about mastering processes, but understanding the impact of each decision.

Carlos Henrique Endalécio

Founding Partner and Strategist

The evolution of those who already import

At a certain point, companies that achieved growth through importing realize that operations alone do not guarantee sustainable growth. The true competitive advantage lies in planning before executing, seeing the operation as part of business strategy — not just a logistics routine.

In these cases, Cernia acts strategically on the foundation the client has already built, bringing method and systemic vision. Through a detailed diagnosis, it identifies tax and operational bottlenecks, maps opportunities, and redesigns the operation on three axes: planning, efficiency, and control.

In this way, businesses that already work with imports find new growth opportunities in the intelligence offered by Cernia, achieving even greater results. This is expanding horizons.

Why trust Cernia?

We build relationships based on transparency and commitment. Every decision is explained, every cost is justified, and every stage is closely monitored. This clarity is what sustains the trust of companies that have been operating abroad for years.

360° Management

Cernia structures each operation end-to-end, integrating tax, logistics, FX, and regulatory analysis. In this way, all decisions are planned with a global view and executed with precision to ensure predictability and efficiency throughout the process.

Multidisciplinary Team

We bring together professionals with decades of experience in foreign trade, logistics, taxation, and customs law. This technical diversity enables a fully strategic approach based on knowledge, collaboration, and responsibility.

International Presence

With offices and partners in Brazil, Asia, and the United States, Cernia operates where opportunities happen. Our global presence ensures direct connections with manufacturers, suppliers, and strategic ports, expanding our clients' reach.

Empathy and Proximity

Close and transparent relationships are the basis of the service Cernia offers its clients. With empathy to understand pain points and act responsibly, we accompany and guide each decision with the same attention as those on the other side of the table.

Expertise for your business

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Insights

For aspiring importers

International trade can be intimidating for newcomers. Count on Cernia to be your guide.

Learn More

Insights

Trading beyond execution

Precise operations aligned with a long-term strategic vision: that is the key to real, lasting results in Trading. With Cernia, the strategic precision of an advisory with more than three decades of experience in international trade joins the tactical agility of the distribution universe to offer partnerships truly grounded in the sustainable growth of businesses.

Learn about Strategic Trading