Private-label development is one of the fastest-growing strategies in the global market. According to Nielsen IQ data, private labels already represent more than 19% of global retail sales, and in Brazil that number grows consistently year after year. Companies that bet on this model gain greater commercial autonomy, optimized margins, and real differentiation from competitors.

Cernia and Marca Livre work together to make this process possible from strategy to operation. While Cernia handles the entire foreign trade structure, sourcing, and customs management, Marca Livre applies its expertise in brand strategy, design, and product positioning. Together, the companies build complete solutions for businesses that want to develop, produce, and launch their own products with safety and a global vision.

The union between Cernia and Marca Livre ensures the client has full control over every stage of creating their private label.

This complete integration between technical process and strategic vision makes it possible to enable and execute private product lines with high quality standards, optimized costs, and consistent brand positioning. The result is a solid, sustainable model prepared to compete in a market that values authenticity, control, and robustness.