Industries

Housewares and Retail

Smart importing for retail: quality, compliance, and private-label brands with global reach.

Our approach

We elevate retail efficiency — physical and digital — by reducing costs and expanding margins through direct import of housewares and high-turnover products, with emphasis on strategic origins such as China and India.

We operate with deep knowledge of import licenses such as Inmetro and Anatel, safety standards, and technical requirements, ensuring each item arrives in Brazil with full compliance. This ensures operational predictability and consistent quality, essential factors for those seeking competitiveness in an increasingly dynamic market.

In retail, we know the biggest challenges for importers are supplier approval, factory inspection, quality control, certifications, and warranty management. In addition, the import process involves documentary complexity and exchange-rate and logistics risks.

With strategic vision and global experience, we take care of every stage of the process, from international sourcing and factory audits to international logistics, customs clearance, and delivery to the final destination, turning uncertainties into measurable results.

Through our expertise and intelligence in private-label development, we are able to guide retailers toward solutions that ensure differentiation, exclusivity, and higher profitability. We combine technical knowledge, empathy, and innovation to simplify foreign trade and connect your company to reliable suppliers and solutions that elevate your business potential. Importing with safety, efficiency, and intelligence is what drives our work.

Expertise for your business

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Insights

For aspiring importers

International trade can be intimidating for newcomers. Count on Cernia to be your guide.

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Insights

Trading beyond execution

Precise operations aligned with a long-term strategic vision: that is the key to real, lasting results in Trading. With Cernia, the strategic precision of an advisory with more than three decades of experience in international trade joins the tactical agility of the distribution universe to offer partnerships truly grounded in the sustainable growth of businesses.

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End-to-end solutions

Export Management

Position your product in global markets

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Customs Management

Clear your goods with speed and compliance

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Trade Advisory

Break through red tape and scale your operations with confidence

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Sourcing

Find reliable suppliers strategically around the world

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Import Management

Import with intelligence, predictability, and technical rigor

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Private Label

Invest in your own brand and own what you sell

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