Insights

Strategic Trading

Foreign trade is a landscape of countless opportunities, but also full of uncertainties. With a vision that understands trading beyond the operation, businesses gain the confidence needed to expand their borders and achieve growth.

Bridging distances. Expanding horizons.

Foreign trade is not about logistics, it is about logic.

Bruno Fernandes

Commercial Director

Strategic Trading is the link between precise execution and long-term strategic vision. While conventional tradings focus only on operations, Cernia acts as a partner in the value chain, planning each decision in an integrated way — from feasibility study to final delivery.

This model combines the technical knowledge of a trading company with the analytical capability of a consultancy. Instead of merely reacting to market demands, Cernia anticipates scenarios, identifies opportunities, and turns foreign trade into a tool for sustainable growth.

Beyond intermediating processes, our team of specialists guides each stage with tax, logistics, and regulatory intelligence, ensuring that the client operates with safety, predictability, and concrete results.

The difference between transaction and strategy

When strategy is rooted in the way the business thinks, Trading stops merely executing to, effectively, build.

Conventional Trading

Execution-focused
Prioritizes transaction and volume
Fragmented communication
Reactive processes

Strategic Trading

Focus on commercial performance
Prioritizes partnership and sustainability
Transparent and continuous communication
Proactive processes

Why choose Cernia?

At Cernia, foreign trade is seen not as an obstacle, but as a strategy for global competitiveness.

We combine practice and intelligence to transform foreign trade into a strategic business asset. To do so, we operate beyond execution, offering clarity at each stage and sustainable results proven over the long term.

360° Management

Cernia structures each operation end-to-end, integrating tax, logistics, FX, and regulatory analysis. In this way, all decisions are planned with a global view and executed with precision to ensure predictability and efficiency throughout the process.

Multidisciplinary Team

We bring together professionals with decades of experience in foreign trade, logistics, taxation, and customs law. This technical diversity enables a fully strategic approach based on knowledge, collaboration, and responsibility.

International Presence

With offices and partners in Brazil, Asia, and the United States, Cernia operates where opportunities happen. Our global presence ensures direct connections with manufacturers, suppliers, and strategic ports, expanding our clients' reach.

Empathy and Proximity

Close and transparent relationships are the basis of the service Cernia offers its clients. With empathy to understand pain points and act responsibly, we accompany and guide each decision with the same attention as those on the other side of the table.

Experience in service of your journey

Discover our journey

30+

years of experience in international trade

500+

international operations successfully conducted

15%

average reduction in clients' import costs

Expertise for your business

Talk to a specialist

Find the right partnership to grow beyond borders, in a smart way aligned with your business goals.

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Insights

For aspiring importers

International trade can be intimidating for newcomers. Count on Cernia to be your guide.

Learn More

Insights

Trading beyond execution

Precise operations aligned with a long-term strategic vision: that is the key to real, lasting results in Trading. With Cernia, the strategic precision of an advisory with more than three decades of experience in international trade joins the tactical agility of the distribution universe to offer partnerships truly grounded in the sustainable growth of businesses.

Learn about Strategic Trading